At its core, Redken is renowned for its powerful hair transformations, made possible by its unique pH-balanced formulas that ensure hair health and vitality. The brand’s wide range of products covers all aspects of hair care including colouring, care and styling, making it a one-stop solution for all your hair needs.
Redken’s appeal is particularly strong among young, globally connected and trendsetting consumers who want to express themselves unapologetically. Taking inspiration from its hometown, vibrant New York City, Redken aims to create a community of individuals who embrace their uniqueness, are open to the world and fearlessly reinvent themselves.
Expressing confidence over Redken’s arrival in India, DP Sharma, Director, Professional Products Division, L’Oréal India, said, “In recent years, there has been a substantial increase in the number of young affluent consumers in India. These consumers are quite individualistic, experimental And are willing to spend on specialized products and services best suited to their specific needs, we feel this is the right time to bring a global brand like Redken to India that offers a performance-driven, comprehensive portfolio to this growing group. Is. “
With a loyal following of over 1 million hair professionals worldwide, Redken isn’t just a brand; Its global power network forms the heart and soul of the brand. Redken’s mission is to empower every professional to learn, earn and live their best life through ongoing career support, 24/7 education access and global networking opportunities.
To further this global mission in India, Redken proudly announces Florian Hurrell as its Pro Ambassador. Florian, an internationally acclaimed celebrity hair stylist, is a perfect fit for the empowered brand, believing that beauty should be customized for each client, reflecting their unique personality. Florian said, “I am excited to join Redken India as a Pro Ambassador and support a brand where creativity knows no limits! From cutting-edge trends to hair perfection, I look forward to our collaboration with Redken Looking forward to enhancing professional hair experiences.” Hurrell.
Redken’s entry into the Indian market promises to revolutionize the hair industry, bringing endless style transformations and iconic hair moments to consumers. Redken products will be available at select Redken salons and Nykaa, allowing everyone to unlock their hair’s potential and express themselves like never before.
Get ready to embrace your individuality, express yourself unapologetically, and experience the power of Redken as it takes India by storm.
For more information contact:
Website: www.redken.in
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